BVM ConsultingDiscuss your India plans

India market entry & strategic advisory

Your ambition.
India, understood.

Enter with perspective. Launch with purpose.
Grow with confidence.

We help international businesses connect their commercial ambitions with India’s policy, regulatory and institutional realities—from the first strategic question to a coordinated launch plan.

Founder-led. India-focused.
Built around your business.
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Sculptural stone architecture in warm sunlight
Perspective. Purpose. Progress.BVM / INDIA
Government perspectiveCommercial understandingCoordinated execution

The BVM perspective

India is an opportunity.
Context is your advantage.

Entering a new market takes more than a business plan. It requires a clear view of institutions, policy priorities, sector regulation, local stakeholders and the practical sequence of decisions.

BVM Consulting is an independent, founder-led advisory practice at the intersection of business, policy and government. We help international companies, investors and leadership teams make informed decisions about establishing and expanding their presence in India.

Explore the entry-to-launch journey ↗

Our expertise

From market intent
to a practical India plan.

Clear workstreams, defined deliverables and advice that connects to your next decision.

01

India market-entry & establishment strategy

Assess the strategic fit, operating environment and entry options for your India ambitions. Frame the questions around location, route to market, partnerships and the specialist work needed to establish a presence.

Potential deliverablesEntry-options assessment · Market-entry roadmap · Priority decision register
Discuss market entry ↗
02

Policy, regulation & investment risk

Understand how legislative, political and regulatory developments may affect your plans. Identify dependencies early and incorporate policy context into investment, expansion and operating decisions.

Potential deliverablesPolicy landscape · Regulatory risk register · Decision briefs
Discuss regulatory priorities ↗
03

Government & institutional engagement

Build a structured approach to relevant government bodies, regulators, industry associations and other stakeholders. Develop evidence-based positions and a constructive basis for engagement.

Potential deliverablesStakeholder map · Engagement strategy · Policy position papers
Discuss stakeholder engagement ↗
04

Establishment & launch coordination

Translate the entry strategy into coordinated workstreams. Define owners, sequencing and dependencies across corporate establishment, legal, tax, finance, people and operational readiness, with appropriately qualified specialists scoped to the engagement.

Potential deliverablesLaunch workplan · Specialist briefs · Readiness and dependency tracker
Discuss launch readiness ↗
05

Corporate affairs & reputation

Align corporate affairs, communications and stakeholder priorities with the commercial agenda. Build a coherent India narrative and prepare leadership for sensitive issues and institutional conversations.

Potential deliverablesCorporate affairs agenda · Leadership briefing · Issues and reputation map
Discuss corporate affairs ↗
06

Ongoing strategic counsel

Maintain an informed view of the environment as your India business evolves. Structure periodic leadership conversations around policy developments, emerging issues, stakeholder priorities and expansion decisions.

Potential deliverablesLeadership reviews · Policy watch briefs · Priorities and action log
Discuss ongoing support ↗

Entering India

A considered path.
From intent to launch.

Explore the stages of an engagement. Scope, responsibilities and timelines are agreed around your business and sector.

01 / Build the context

Is India the right next move?

Clarify commercial objectives, the policy environment, sector considerations and critical assumptions before committing to an entry route.

WORKING OUTPUT

An informed entry thesis

  • Business objectives and decision criteria
  • Policy and regulatory landscape
  • Key risks, dependencies and open questions

Advisory and coordination are tailored to scope. Statutory, legal, tax and other regulated work is undertaken by the relevant qualified professionals.

How engagements are structured

One business agenda.
The right expertise around it.

A market entry touches many disciplines. Our engagement model starts with a founder-led advisory core and defines specialist workstreams around the mandate—so the strategy, responsibilities and next steps stay connected.

01 / STRATEGIC LEAD

Founder-led counsel

Direct involvement from Anand, with a clearly defined problem, decision agenda and engagement scope.

02 / SPECIALIST WORKSTREAMS

Expertise shaped to the mandate

Identify requirements across legal, tax, corporate setup, finance, people and sector regulation. Agree the specialist roles needed for delivery.

03 / COORDINATED DELIVERY

A shared view of progress

Bring workstreams together through clear ownership, dependencies, milestones and leadership reporting.

Business contexts

Global perspective.
Sector-aware thinking.

Advisory themes informed by Anand’s experience across government and international businesses.

01

Payments & digital businesses

Policy context, institutional engagement, digital ecosystems and financial inclusion.

02

Investment & portfolio businesses

Political and regulatory context for investment decisions, market positioning and growth.

03

Consumer, retail & supply chains

Corporate affairs, operating-environment challenges and stakeholder priorities.

04

Infrastructure & regulated markets

Public institutions, policy interpretation and public-private interfaces.

Anand Vijay Jha, founder and CEO of BVM Consulting
ANAND VIJAY JHA

Government perspective.
Commercial understanding.

Founder & CEO

Experience on both
sides of the conversation.

Anand Vijay Jha

Founder & CEO, BVM Consulting

A former Indian civil servant from the 1998 batch of the Railway services, Anand took voluntary retirement in 2018 after two decades in government. His public-service background includes the Competition Commission of India and the Ministry of Railways.

His corporate career includes Chief Corporate Affairs Officer at Walmart India, SVP & Chief Corporate Affairs Officer at United Breweries, and Managing Director at Blackstone, working across government relations, policy and regulatory risk.

He currently serves as Vice President and Head of Government Affairs, India and South Asia, at Visa. BVM Consulting is his independent advisory practice focused on policy, regulation and the business environment.

EDUCATION & EXECUTIVE DEVELOPMENT

LLM, Durham University · MBA, FMS, University of Delhi · Corporate affairs executive education, University of Oxford

View professional profile ↗

Common questions

Before we begin.

Download company profile ↓

Who is BVM Consulting designed to support?

International companies exploring an India presence, investors assessing policy and regulatory context, and established businesses navigating expansion, stakeholder engagement or corporate affairs priorities.

Can an engagement cover establishment and launch?

Yes. An engagement can combine entry strategy, stakeholder planning and launch coordination. We first define the relevant workstreams, specialist requirements, responsibilities and deliverables. Legal, tax, incorporation or statutory work is assigned to appropriately qualified professionals.

What does an initial discussion involve?

We discuss your business model, India objectives, current stage, sector and immediate decisions. From there, we define the advisory scope, expected outputs and an appropriate engagement structure.

How are timelines and fees determined?

These are agreed after the scope, sector requirements, dependencies and specialist inputs are understood. No standard timeline or approval outcome is assumed.

Can you work with our existing advisers?

Engagements can be structured to work alongside your internal teams and existing legal, tax, finance or operational advisers, with clear boundaries and coordination responsibilities agreed at the outset.

Let’s start a conversation

Your next chapter.
Let’s plan India.

Tell us where you are today
and what you want to build.

hello@bvm.consulting ↗+91 88009 03858Start a WhatsApp conversation ↗

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Our locations

Mumbai

Tower 6, Flat 2303
L&T Cresent Bay
Parel, Mumbai

NCR

2412, Express Trade Tower 2
Sector 132, Noida
Uttar Pradesh